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Every sports executive will tell you running an organisation isn't just a nine-to-five job.

Recently named Women's Tennis Association (WTA) chair Valerie Camillo is familiar with dedicated effort through her career - including one on the commercial board with a brand management group which runs American celebrated artist Dolly Parton's entertainment venues.

As well as her input into Parton's business interests, Camillo steps into the top of women's tennis bringing extensive background across sport and entertainment, previously occupying strategic positions at the world's premier basketball league, major league hockey and Major League Baseball (MLB).

Camillo commences her new role at the WTA next month, replacing the outgoing Steve Simon, whose 10-year tenure wraps up upon his departure.

Saudi Future, Equal Prize Money & Potential ATP Merger - Addressing the Big Issues

When Camillo begins her new role on 17 November, she steps into regarding major challenges faced by her predecessor.

The outgoing leader received acclaim recently for taking a courageous moral stance in suspending WTA events in China.

It was a response to concern for Chinese player Peng Shuai, not seen publicly publicly for an extended period after accusing a top Chinese official of inappropriate behavior.

However the financial consequences following the suspension were significant.

The organization reversed course after the principled stand last year and took the Tour back to the Chinese market, then sought to fill the financial gap through selecting cash-rich Saudi Arabia as the new host for the annual championship.

This decision to a country in which female rights faced limitations sparked debate, and during the tournament once more in Saudi Arabia soon Middle Eastern participation will be analyzed.

Leadership approved a multi-year agreement with Saudi Arabia - offering historic payouts setting new standards this year - showing Camillo will oversee negotiations regarding future after the current deal.

Middle Eastern funding also provides substantial assistance toward organizational aims to securing equal prize money at all combined Association of Tennis Professionals (ATP) and WTA events within three years and all other major tournaments within the decade.

The prospect of the WTA merging business interests alongside the men's tour remains under consideration, as both organizations clearly seeing the importance of unification regarding media, information and partnership agreements.

The current fragmented landscape regularly leaves supporters and backers confused and disillusioned.

Importantly, the leadership of the WTA and the ATP was challenged in a lawsuit from the players' union, raising concerns about the governing bodies overlooking competitor needs.

The WTA knows the definite upside of linking up alongside the financially stronger ATP, but Camillo will not want her tour from losing its voice in decision-making processes and brand development consequently.

Addressing worries about scheduling and player burnout remains a key focus area.

Given she leads she leads both competitors and competitions, it will be essential to address the concerns of both parties and strike a balance increasing income and player well-being producing those earnings.

Accelerating Development in Women's Sport Boom

Simon relinquished his dual role from combined positions last year - subsequent to 18-time Grand Slam singles champion Martina Navratilova pushing for transformation - and the leadership change is completed by the appointment of Camillo.

Her arrival can be seen to represent additional momentum of a new era within women's tennis, seeking to grow its presence within competitive sports media.

Camillo must focus on expanding the audience across the tour and can draw inspiration from her close-up experience observing celebrated musician - with her 'Dollywood' theme park and distinctive merchandise combined with performing career building worldwide recognition - recognized as a beacon of brand-building success.

In the sporting sphere, Camillo will utilize her expertise through managing the business operations with the hockey franchise professional squad - notably upgrading their Wells Fargo Center into a world-class stadium - and being chief revenue officer for the baseball team professional organization.

Camillo's familiarity with the commercial sophistication of America's biggest sports - particularly how they unlock fan growth and attract investment through innovation - considered an important factor behind her appointment.

Her move into women's tennis arrives during "a moment of accelerated growth and opportunity"according to the organization.

The time is now for women's sport. Income produced throughout female athletics recently topped $1bn (£754m) and business analysts forecast reaching $2.5bn (£1.8bn) within six years.

Camillo's mission will be to ensure the WTA and its leading stars - featuring Coco Gauff, Aryna Sabalenka and Iga Swiatek - obtain meaningful share from the growth.

"The tour features the most prominent female athletes internationally and hold advantageous standing in women's sports," leadership commented.

"Across women's sports, funding, viewership and coverage grow rapidly.

"For most part the difficulty facing female athletics requires creating visibility, drawing supporters and viewership," continued the new leader.

"The WTA faces distinct circumstances - we've been at this for 50 years plus, with substantial heritage, massive worldwide audience, and among the most recognized, highest-paid competitors in the world."